Selling training can open up new revenue streams and create significant value for enterprise teams, but it’s not without its challenges. For many organizations, the complexity of managing training sales is enough to stop them from exploring this opportunity. However, with the right tools and approach, these challenges can be effectively addressed.
The Challenge of Complexity: What Stops Teams from Selling Training?
Enterprise training teams are often reluctant to dive into training sales due to the overwhelming operational complexity involved. As training programs scale—especially those that involve live training—the logistics of managing multiple instructors, learners, and sessions quickly become unmanageable.
This complexity shows up in several forms:
- Scheduling conflicts: Managing sessions across different time zones or locations can lead to overbookings, cancellations, or underutilized resources.
- Tracking attendance: With more learners and sessions, keeping track of who attended, completed, and paid for training becomes more difficult.
- Administrative burden: Manually handling registrations, payments, and learner communications introduces a high risk of errors and inefficiencies.
The result? Potential revenue goes unearned, and customer satisfaction declines due to disorganized processes. These operational burdens prevent many teams from pursuing training sales at scale.
Software Limitations: Why Your LMS Might Not Be Enough
Even teams with a strong desire to sell training often find themselves held back by the limitations of their Learning Management Systems (LMS). An LMS is typically designed to deliver and track learning, but it lacks the tools needed to package, sell, and manage training as a product.
Without a proper system to handle sales, teams are forced to rely on cumbersome, manual processes. This makes it difficult to:
- Create different pricing models for various customers
- Track sales and generate financial reports
- Integrate training sales with existing eCommerce systems
These limitations often discourage training teams from attempting to monetize their programs.
The Solution: Leveraging a Training Management System (TMS)
This is where a Training Management System (TMS) like Administrate can make all the difference. A TMS is purpose-built to handle the unique challenges of selling training. Unlike an LMS, which focuses on delivering content, a TMS offers features that streamline training operations and make it easier to scale revenue-generating activities.
With tools like WebLink, teams can offer training as a product through an integrated eCommerce platform. Whether through subscriptions, training tokens, or customizable pricing models, Administrate helps training teams generate revenue efficiently and grow their programs.
Additionally, by automating key administrative tasks like registrations and payments, a TMS reduces the operational complexity that often holds teams back. It’s not just about managing learning—it’s about turning your training program into a revenue machine.
Conclusion: Don’t Let Complexity Stop You from Selling Training
Yes, selling training can be complex, but with the right tools and processes in place, these challenges can be overcome. By moving away from manual operations and adopting a TMS like Administrate, training teams can simplify their sales process, improve customer satisfaction, and ultimately drive recurring revenue.
If your organization is ready to start selling training, don’t let the fear of complexity hold you back. With the right tools, the potential for growth is limitless.
You can learn more about selling training in our recent guidebook.
